Brand

Brand kit

logotype/

fusedframes-logotype-light.svg
fusedframes-logotype-light.png
fusedframes-logotype-dark.svg
fusedframes-logotype-dark.png

logo/

fusedframes-logo-light.svg
fusedframes-logo-light.png
fusedframes-logo-dark.svg
fusedframes-logo-dark.png

Naming

Always write it as “FusedFrames”. One word, with a capital F on both Fused and Frames, never “Fusedframes” or “fusedFrames”.

It is never “Fused Frames” either, which splits the name in two. Never set it in all caps as “FUSEDFRAMES” and never shorten it to “FF”. Nothing goes after the name, so not “FusedFrames AI”.

“FusedFrames Technologies Ltd” is the registered company name. It belongs in contracts, invoices and legal notices only. It is never the name of the product, so it should not appear in marketing, articles or anywhere a reader would expect the product name.

Lowercase is fine when the place it appears requires it, such as the domain “fusedframes.com” or the package “@fusedframes/cli”. When you do lowercase it, both Fs go lowercase: “fusedframes”, never “fusedFrames”. Never lowercase it in a sentence.

Usage

The FusedFrames marks are the FusedFrames name, the logo and the logotype. They are owned by FusedFrames Technologies Ltd.

You may use them to truthfully describe the products, services and technologies we offer, and to truthfully say that you are a customer using a FusedFrames product. Your use must not suggest that we sponsor you, back you or are connected to you or your product.

Any other use needs written permission from us first. Email legal@fusedframes.com.

Misuse

Don't rebuild the logotype yourself by adding your own text next to the mark.
Don't recolour it. Keep the colour exactly as it comes in the original file.
Don't stretch, squash, rotate or tilt it.
Don't add shadows, glows or outlines, and don't fade it from one colour to another.
Don't combine our mark with yours to make a single new logo.

Brand kit

Naming

Usage

Misuse

Correct

Incorrect